Exhibition Planning | John E Wright - Part 2

How to select the right staff to manage your trade show stand

Exhibition planning is vital if your business is to benefit properly from your attendance at any trade show or exhibition. These events are major opportunities to boost your corporate brand and attract new clients or customers. There are a lot of different aspects to a trade show that need to be considered – everybody automatically […]

Shell scheme vs space only – what’s the difference?

How to successfully market your stand presence before a trade show

Attending trade shows and business conferences can be a great way to market and advertise your business, but can also carry a considerable financial overhead in doing so. If your business is going to invest in an event this way, then it is essential that your exhibition planning generates the best possible results from your marketing […]

Tips for creating an effective trade show stand design

Many companies attend trade exhibitions and shows as part of their overall marketing and advertising strategies. These events can generate a lot of interest and business for your company so it is important to make the most of these opportunities when attending these events – and your exhibition stand design is a vital component in […]

Setting the right goals for your exhibition stand

Many businesses choose to attend trade and business exhibitions as a major component of their marketing and advertising strategy. When exhibiting at these events, your exhibition stand design is obviously of great importance – in order to get the design, look and impact of your exhibition stand right you need to have identified your desired […]

Top things you should know before exhibiting at a trade show

Many businesses attend trade shows and business fayres as part of their on-going marketing strategy. These events can prove valuable in attracting new business for your company. There can, however, be a lot of preparation and cost involved in attending these events – here are some aspects you should consider in regard to exhibition services, […]

What is a tension fabric exhibition stand

Amongst the myriad of advertising tools and vehicles available to businesses these days are the tension fabric options. Their ease of use and versatility have quickly established them as a desirable signage display for use at exhibitions and business events. Here are some details as to how they work and their application: What is tension […]

An exhibition stand builder will create your perfect show display

Many businesses showcase their products, or services, alongside market place competitors, at corporate exhibitions on a regular basis. Success at these events can be greatly enhanced by having an exhibition stand that sets you apart from other exhibitors. An eye-catching exhibition stand will attract potential customers to your display and offer the opportunity to directly […]

Your brand deserves a bespoke exhibition stand

When attending a business exhibition, event or convention, what is it that makes you stop and look at a particular display or stand? When you consider that, depending on the event, there may be hundreds of businesses jostling for your attention all at the same time you realise that you would have to have something […]

Why use a professional exhibition stand builder?

It’s important to get your product or services “right in front” of your customers. Exhibitions, trade shows, conferences and other events are an important opportunity to attract new sales and start conversations with valuable contacts. However, if you’re going to do it, it pays to do it well. Here are just some of the reasons […]