Hiring a stand at a business fair or exhibition can be an effective marketing tool for your business – a chance to highlight your products and services and to reinforce your brand to a captive audience. These exhibitions, however, can be expensive events to display at, so you will want to ensure that any commercial […]
Trade shows and business exhibitions are great opportunities for businesses to showcase their products and services to potential new clients and customers. Many companies make exhibiting at these events a large part of their marketing and advertising campaigns. But they can require a great deal of consideration and planning and investment, to get an effective […]
Every business employs different – and often many – strategies and vehicles in their marketing and sales campaigns. Trade shows can sometimes seem quite daunting and require a lot of preparation and work – not to mention financial overheads. But there are very few, if any, more effective platforms to display your company brand, products […]
Exhibitions are an excellent way to market your business, whether it’s a specific industry conference, or larger event. If you’re planning to exhibit your business, you need to give serious thought to your budget for such an event. With so many other businesses competing in such tight spaces, you need to ensure your exhibition stand, […]
How to plan your outdoor event graphics and signage
Posted on
Friday, January 14th, 2022
Many businesses include corporate conferences and exhibitions as an important part of their marketing and sales strategy. These events offer the opportunity to showcase a company’s products and services along with reinforcing the company brand and image. A lot of these events are not cheap to attend, so it is important that a business makes […]
Top tips for creating the perfect sales pitch at your next exhibition
Posted on
Monday, January 18th, 2021
Trade shows and exhibitions are always great opportunities for reaching potential new customers or clients and to boost your business. These events, however, can sometimes require substantial investment of both time and money – so it is important to make the most of these opportunities. To get the best value from your exhibition presence you […]
Whilst trade shows often look like quite an expense for one or two days out of the office, they pack a large punch when it comes to marketing your business, sales generation, and business development. We’ve put together the top 10 reasons why you should be considering exhibiting at shows and events and some handy […]
Top 5 ways to create the best exhibition stand design
Posted on
Monday, August 17th, 2020
If you are visiting a large exhibition or trade show there are many things you have to consider when designing your stand. From large format printing and exhibition signage to promotional items and other resources you may need for the duration of the show. We’ve put together a simple list of the top 5 ways […]
Many businesses choose to exhibit at trade shows in order to raise the profile of their brand and generate new business. The biggest way to achieve that is, of course, to generate enough interest at the event to attract people to your display and gather their information – this trade show lead generation is the […]
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