Posters are considered the original printing marketing tool, offering the ability to advertise products, services, and events through vivid graphics, stand out pictures and informative text. Through clever wording, creative compositions, and the right position, you can produce a truly inspiring and eye-catching poster that is noticed by a wide range of people to help promote your business. So, how do you design a great poster campaign? Let’s take a look:
What is your poster’s purpose?
The first thing to consider is the purpose of your poster. Is it to promote a certain product, a service, or an event? Is it intended to provide information or create a sense of intrigue? Once you know what your poster is supposed to achieve, you can then start to think about how best to design it.
Delve into the design
The design stage needs to give thought to the following; colour, illustration, images/photography and text.
Colour is a very powerful marketing medium with many colours inferring different reactions and feelings. Give thought to what you are advertising and consider whether the colours chosen are suitable for the promotion you are running. Do you want to inject excitement? Provide a warning? Or produce something more informative? Utilising your own company colourways is also a very effective marketing tool to ensure your brand is well recognised.
Illustrations can allow you to enhance the theme of your poster to capture the public’s imagination and can be a great alternative when photography is lacking.
Photography is a great way to grab attention. However, it’s important to keep text and other design elements to a minimum when using photography as this can make the poster too busy and detract from the message.
Text needs to be clear and legible so the tone, font and sizing all need careful consideration. Word count should be kept to a minimum so use as little text as possible to get your message across.
Fonts can help to create a certain style or feeling for your poster so make sure you have a play with different fonts to see what works best. If you wish to use multiple fonts, limit it to no more than two or three, as any more can look messy and become confusing. Keep fonts clear and concise for ease of reading.
Include the right information
Depending on the purpose of your poster, you will need to give thought to what information is included. For example, event posters need to grab attention and provide information for the time and place. Product posters also need to grab attention, but should provide USPs and perhaps even a price point.
Look at the size and layout
Posters come in a range of different shapes, sizes, layouts and orientations so give careful consideration to this when producing your poster. The dimensions you choose will have an effect on how well the poster engages with the audience, how it is perceived and whether it communicates the message effectively in the space it is displayed.
Choose John E Wright for your next poster campaign
Posters hold great influence. They help build brand awareness and authority and are the most cost-effective option. They are cheap to print, and if positioned correctly can capture the attention of a wide range of audiences, ensuring a significant return on investment. And in many industries, posters are a must-have. For example, in the movie or music industry, posters are a chief requirement and expectation when it comes to marketing.
If you’re in the market for a new poster campaign, or if you don’t know where to start, we would love to hear from you. We specialise in digital print solutions offering commercial posters and digital poster printing options. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633