An often under-utilised, but very effective, tool for marketing these days is the printed booklet. Cheap booklet printing, and clever booklet design, can be very cost effective and have a myriad of different applications that could benefit your business.
Here are a five of the more common uses of printed booklets:
Product catalogues
In this digital age of online shopping and information there’s still a place for a glossy, high-quality catalogue. Whilst your online alternatives may give you all the information you might want, there’s nothing quite like the tactile satisfaction of handling the glossy pages, with high definition photographs and images that give the product that touch of class!
It’s great to be able to hand out a physical catalogue at a trade fair or business exhibition and have your potential customer take home a hard copy of your products. They’re also effective marketing tools if mailed out to existing or potential new customers. A well-designed, high-quality printed booklet will be kept and potentially picked up and referred to again and again, and will provide a physical presence, and therefore a regular reminder of your products for a customer, as opposed to an online image that can be forgotten as instantly as it leaves the screen.
Theatre programmes
For a lot of people, going to the theatre, or a concert, is a special occasion and treat. Like most things that we consider to be special, you like to have a souvenir of the event to remind you of the night. Programmes not only provide information about the event – the characters, actors, musicians and production information – but also provides that special keepsake souvenir that allows you to look back on the occasion.
Branded magazines
These printed booklets are hugely collectable and therefore a great marketing vehicle. Shoppers will happily pick up these free magazines in their favourite retail outlets. Magazines that offer both reading content and promotional offers will be referred to over and over again.
Training manual
Within the corporate environment, most organisations will furnish its’ employees with staff handbooks. These can contain employment rules and regulations, along with staff procedures and working terms and conditions. Very often they will contain training information and exercises, acting as a personal log for each individual for progress through various stages of their employment, as well as company values and ethos.
Activity books
Away from the corporate arena, your customer base may be more in the educational or creative sectors – cheap booklet printing can provide a great opportunity to produce activity workbooks. Things such as word searches and other puzzles, or colouring books, are a great vehicle for providing positive entertainment for children in playgroups, nurseries or even in family-friendly pubs and restaurants!
Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.