Did you know that vehicle wraps are one of the most economical marketing choices found in a brand’s toolbox? Thanks to the quick increase of this marketing option, there has been a surge in misinformation and myths that have been developed. This results in many brands questioning whether a certain vehicle can or can’t be wrapped, is it truly valuable as a marketing technique, or is it good or bad for the paint? To separate the truth from the lies, we’ve put together a list of six of the most common mistruths regarding vehicle wraps.
Myth 1: You can’t wrap a vehicle that’s leased
False!
Lots of companies wrap leased vehicles and it’s common practice. Wraps bring out the vehicle underneath the brand and they can easily be removed prior to returning your vehicle at the end of a lease. To give you peace of mind, simply check your lease agreement with regards to wrapping beforehand.
Myth 2: A vehicle wrap will damage my paintwork
False!
In actual fact, it can do the complete opposite and help your paint! Paint that is in high-quality condition and is fully cured allows wraps to prevent corrosion from water and dirt as well as UV rays. Vehicles are extremely valuable assets to companies so protecting these vehicles from damage is of great importance.
Myth 3: Adding window graphics are unsafe or illegal
False!
You will be able to look through window graphics. They don’t suddenly black out your line of vision. They simply need to be printed on perforated window film as this has very small holes, which allows drivers to see out the window to the same extent of an uncovered window. The only time vehicle window graphics become illegal is when they are added to the front windscreen or driver or front passenger windows.
Myth 4: There is no new creativity
False!
There is always the chance to bring about new ideas. You can make your vehicle wrap look like anything you want. Think outside the box and search around for inspiration or speak to our team about the latest design trends.
Myth 5: Vehicle wraps aren’t worth the investment
False!
Consider this: once you have your vehicle wrapped, you no longer have a continuous media cost. You won’t need to pay for additional airtime on the radio or ad space since your vehicle will constantly deliver your message. Vehicle wraps always beat traditional paid media with regards to cost per impressions.
Myth 6: Anyone can wrap a vehicle, it’s easy
False!
You need a professional to wrap your vehicle to ensure it looks good and you get the right message across. It’s important that you consider the company’s warranties and certifications before you commit.
If you’re interested in vehicle branding for your vehicle, then get in touch with John E Wright. We offer a range of brilliant quality vehicle wraps, including van wraps. We can help take your branding to the next level!
Read our Ultimate Guide To Vehicle Graphics
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Ultimate Guide To Vehicle Graphics
John E Wright
John E Wright’s fully trained fitting staff can help transform your vehicle into something really unique. Whether you’re looking for a full wrap, help to re-brand your fleet or some removable magnetic signs, John E Wright can help your vehicle become more than just a mode of transport – it’s the next step in your marketing plan. Get in touch and tell us about your requirements, or upload your design directly to our printers through our website. It’s so easy, and you’d be surprised at how cost effective it can be.